K&K Superstore Southern Public Company Limited has announced a significant policy on sustainability and animal welfare, committing to sell 100% cage-free eggs to customers by 2030 (B.E. 2573).

This policy announcement follows Catalyst Company Limited’s presentation of a certificate to K&K for joining the commitment to sell cage-free eggs. Mr. Anuchit Amonratwittaya, Chief Financial Officer (CFO) of K&K, provided an interview on this occasion.

What Are Cage-Free Eggs?

Cage-free eggs are products from farms that prioritize hen welfare by raising chickens in free-range environments without confining them to narrow cages. Hens can express natural behaviors such as wing spreading, scratching, and moving around freely.

Cage-free farming helps elevate the quality of raw materials, as hens are raised in suitable environments that benefit their health, resulting in higher-quality eggs with better taste and natural nutritional value.

This policy reflects the company’s commitment to promoting high-quality, environmentally-friendly raw materials, responding to the demands of modern consumers who care about animal welfare and sustainability.

This change demonstrates K&K’s vision to be a leader in socially and environmentally responsible retail, committed to creating positive change in the food industry.